The goals of networking events depend on the type of event and the organizers, but mostly it is about connecting people who have something in common and enabling them to, for example:
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making new contacts
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building relationships
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sharing relationships
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spreading awareness of themselves or their brand
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exchange information and know-how
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career development
Food can also play a key role in this process. Here are four ways that catering a networking event can contribute to an enjoyable atmosphere for your guests:
Breaking the ice
Good food has the ability to break the tension of meeting new people. Offering something new can serve as a theme for the event and encourage peer-to-peer sharing. Creative and unusual treats can surprise guests, spark conversations and facilitate networking.
Energy and focus are key
To keep attendees in a good mood during a networking event, it's important to provide plenty of refreshments to keep them energized. Light snacks such as fresh fruit, desserts or healthy snacks can help keep attention and provide energy.
Make it easy for them
Canapés are special because you don't need a plate or cutlery to eat them. They're easy to grasp in one hand, allowing guests to comfortably consume their food with one hand and shake their new contacts with the other. Make it easy for your guests to network.